For the last 200 years, everything around us—our clothes, cars, and even our couches—has been getting duller and grayer. Once upon a time, cars were bright and bold, furniture was full of fun patterns, and clothing was bursting with color. Now? It’s all black, grey, and... soulless. We're here to change that. Designed with purpose to spark creativity, foster joy and express yourself authentically by our founders, Shadi & Antonio and backed by the science of color theory.
The Graying of the World: A Modern Phenomenon
In recent decades, there’s been a noticeable shift in the color palette of our daily lives. A fascinating study using computer vision to analyze objects in the Science Museum’s collections revealed that items from the 19th and early 20th centuries were far more vibrant and colorful compared to those of today. Cars that once shimmered in bright reds and yellows now blend into the gray monotony of city streets. Furniture that once boasted intricate patterns now leans heavily on minimalist designs in neutral tones.
But this isn’t just about aesthetics. The dominance of gray and black in our environments can have a profound impact on our emotions and well-being. Research shows that colors play a critical role in influencing mood, creativity, and even productivity. When surrounded by vibrant hues, people tend to feel more energetic, inspired, and joyful. On the other hand, overly neutral spaces can feel cold and uninspiring.
The Science of Color and Mood
The relationship between color and mood is deeply rooted in psychology. For example, warm colors like red and yellow are associated with energy, passion, and optimism, while cooler tones like blue and green evoke calmness and tranquility. Patterns and colors are not just visual stimuli—they are powerful tools that can shape how we feel and interact with the world.
At Poplin & Co., we’re on a mission to reintroduce color into a world that’s increasingly leaning toward grayscale. By embracing the principles of color theory, our hand-drawn prints are designed to uplift and inspire. Whether it’s a bold floral shirt or a playful geometric pattern, each piece is a celebration of individuality and joy.
Why Does Color Matter?
Imagine waking up and stepping into a world filled with color. Instead of a dull gray shirt, you put on a vibrant Poplin & Co. piece. That burst of color doesn’t just make you stand out—it changes how you feel about your day. You walk a little taller, smile a little brighter, and maybe even tackle challenges with newfound energy. This is the power of color.
When we strip away color, we strip away personality and emotion. Our surroundings become less dynamic, and so do we. Studies have shown that workplaces and homes infused with color can lead to increased creativity, better problem-solving, and an overall happier mindset.
Poplin & Co.: Bringing Color Back to Life
Our founder, Shadi, created Poplin & Co. with a vision to break free from the monochromatic trend. Every design begins as a hand-drawn illustration, crafted with care and intention. The goal? To bring joy, spark curiosity, and remind people of the beauty of a colorful life.
Poplin & Co. isn’t just about selling shirts; it’s about making a statement. It’s a movement to reintroduce playfulness and vibrancy into everyday life. By wearing our prints, you’re not just embracing color—you’re embracing a happier, more expressive version of yourself.
Color Your World Today
The graying of the world doesn’t have to be permanent. Together, we can bring back the vibrancy that makes life exciting. With Poplin & Co., it’s more than fashion; it’s a commitment to living boldly and brightly. Let’s reclaim the joy of color, one shirt at a time.