For the last 200 years, everything around us—our clothes, cars, and even our couches—has been getting duller and grayer. Once upon a time, cars were bright and bold, furniture was full of fun patterns, and clothing was bursting with color. Now? It’s all black, grey, and... soulless. We're here to change that. Designed with purpose to spark creativity and joy by our founder, Shadi and backed by the science of color theory.

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